What does it take to be Godmother Approved?

How We Curate

Products that live up to real demands.

Our three big obsessions:

Our most important metric. Everything we sell must live up to the expectations and demands of real living. Otherwise there is no sense in even considering it.
It's not just about how products perform in the lab, but ensuring they live up to the everyday.

We then look into the ingredients, materials, and processes; digging into their contexts and impacts.
We look at the whole picture. Without it, there is no balance.

Keeping things simple on our end means prices are simple for you; steady and fair. We also look beyond being the cheapest and consider the lifetime value of what we sell through aspects like the timelessness of design.
We believe value has a long-term perspective.

That's how Godmother knows best.